However, his fortunes declined with the rise of another independent label from the city, Cash Money Records, to national prominence. In recent testimony before a congressional subcommittee, Master P renounced the use of profanity and violence in rap, signaling a final break from the underground gangsta rap upon which he had built his success.
Nevertheless, his years as a high-rolling rap tycoon made him one of the best-known figures associated with rap music in New Orleans. Sarig, Roni. Subscription Give as a Gift. Spera, Keith. Greater New Orleans. G Busta Rhymes Jeru the Damaja.
Recent blog posts Forum. Explore Wikis Community Central. Register Don't have an account? No Limit Records. The brand was larger than the individual artist. This made it easy for Master P to extend into his various business interests.
A sale was a sale. But the streaming era has inverted this concept. Today, artists earn a mere 14 cents when a track album is played on Spotify. They need repeat listens, which comes with higher quality music. The Migos have struggled with this in their solo careers. Many of their projects have long track listings to perform well on streaming platforms and playlists.
The Migos would get more long-term benefit from a proper promotion cycle that builds momentum and uniquely positions each rapper. A lot has changed in the music industry since No Limit was a true family business. This kept talent acquisition costs down, but it also heightened challenges when conflicts occurred.
The producers were hesitant to move forward, which frustrated Master P. Internal conflict can happen in any business, but family businesses are more susceptible to long-term damage. The production catalog might not capture the iconic sound that a single producer brings to a label, but the business is better prepared for future changes.
He negotiated very well. In , he agreed to an distribution deal with Priority Records where No Limit kept ownership of all its masters. Birdman signed a similarly favorable distribution deal for Cash Money Records with Universal in
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