Eddie Stobart and partners place largest ever European order for Scania trucks. Trending articles. Mr Lord says Edward Stobart was also a huge inspiration - "an unsung hero in the trucking world" - and one that inspired his career. He made his trucks a household name. It's down to his idea that I am in business doing what I do today, making models for Stobart and other UK truck companies. So how did such a simple marketing tool - female names and fleet numbers - become such a big phenomenon?
Steve Hayes, editor of Trucking magazine, says an off-the-cuff remark by a BBC Radio 2 broadcaster about years ago was one of the catalysts.
But branding expert Jonathan Gabay says sometimes the simplest ideas are the best. It's a brand for the people, being driven by the people. But he says Edward Stobart was really "quite exceptional" in what he achieved. And this wasn't the Apple iPad, a cool, technology brand.
The idea of a haulage company capturing the imagination is quite remarkable. We continue to inspire our employees to find ways of meeting our environmental, social and economic responsibilities in everything they do. We value diversity — ensuring we provide equality of opportunity — and we recruit and promote based on merit. About Eddie Stobart. Our Eddie Stobart Group We have brought together a collection of companies whose services complement the Eddie Stobart offering.
Our network of sole- and shared-user sites spans the UK and extends into Europe. Search the Eddie Stobart network Sorry, no results were found for that search. Please try again. Our vision and values We will be recognised for our pride and professionalism in delivering innovative customer solutions and service excellence.
Our People We understand that our people are the driving force behind our success, and without them none of what we have achieved would be possible. Corporate social responsibility. Read More. ESL of course is the well-known freight business founded in the s by its namesake.
The transport division was sold to Douglas Bay Capital in On a side-note, both companies have had a dramatic time of it in the past year or so.
The collapse of Eddie Stobart was only just averted in December as it struggled to deal with debt and an accounting scandal. It now has a new private equity majority owner. Meanwhile Stobart was involved in the consortium which bought up domestic airline Flybe in , only for the business to collapse in March this year.
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