On the basis of responses :. Users generally assess a new show on 3—4 parameters before finally making a choice, hence they analyse every show on these personal parameters. Here we will be using our knowledge about Hicks law to reduce the cognitive load on user by reducing the number of choices on the viewport :. How did I came upto this proposed solution :. Currently Netflix only shows how much the show matches with you suggested by their algo which is again a vague parameter for user to analyse and make comparisons.
On the basis of survey, I included the parameters on which users generally make their choice, this is how it turned out. How does the proposed solution helps in better analysis?
The screen has reduced the amount of upfront choices and given user option to compare the shows on basis of parameters they care about most. Following the same approach; I worked on the home page of a movie on Netflix; which again was suffering from the same problem statements. This is how it turned out. Over the years of technological advancement and options to choose from a larger pool have led users to change their approach on consuming content and making choices, now the users prefer to compare and validate their choices which increases cognitive load at their end leading to the problems which they are not even aware about.
Catching up with these problems and to ultimately solve them might require different approaches and continuous research, maybe region wise, behaviour wise or any other parameter suitable. As my micro survey was proposing different solutions from the current approach from Netflix has encouraged me to conduct a bigger survey regarding it, which might not only help Netflix but all other companies to build better products for its users.
Sources :. UX Planet is a one-stop resource for everything related to…. There are clear choices with ramifications. There are also some puzzles to solve, some of which are pretty hard for what I assume is the young, target demographic!
Overall, Get that Baby! This makes Escape the Undertaker one of the most robust Netflix interactives yet. The story follows three wrestlers who trek to a spooky mansion to steal the powerful Urn from wrestler Mark William Calaway, aka The Undertaker.
Early on, users are prompted to pick one of the three wrestlers to follow over the others, which allows for different explorations of the mansion and the creepy artifacts Undertaker stores within. But still, the diverging branches make this one of the best interactives thus far. The standalone, Emmy-winning episode of Black Mirror follows a young game designer set on creating an interactive game.
Meta, right? Many choices in Bandersnatch are inconsequential, but there are enough big ones to sharply pivot the narrative. There are also multiple different significant endings , which is rare for a Netflix interactive experience. Does that make it inherently better? From the get-go, Story Mode viewers are prompted to pick between two versions of the main character, which gives the story a more game-like feel. The choices come frequently, and while not all of them drastically branch off into separate narratives, they customize the actual experience of the gameplay.
Your character can be nice to rivals, a bit of a jerk, or somewhere in between. Sometimes there are puzzle sequences to solve. Also, Minecraft: Story Mode is more robust and long, running at five nearly hourlong episodes with multiple parts.
Most of these other titles, especially the ones for kids, clock in at just over half an hour. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. By choosing I Accept , you consent to our use of cookies and other tracking technologies.
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Image: Netflix [ Ed. You vs. The Reverend Photo: Netflix The Unbreakable Kimmy Schmidt interactive special takes place after the events of the series finale, with Kimmy set to marry a handsome prince played by Daniel Radcliffe. And if you look at the problem through the Darwinian lens of capitalism, the answer is probably not. This, then, is the great battle over the concept. Schwartz and company claim more choices generally equals more frustration and fewer sales.
Scheibehenne contends more choices leads to increased satisfaction, which is reflected in stores continually adding more options rather than streamlining. If that's occurring, decision paralysis can't really exist, or else it'd affect sales and the market would act accordingly. But the problem with that mentality is, for starters, the present isn't on a level playing field with the past.
The cost of getting a larger assortment of items into stores is significantly lower now than anytime in the past due, partially, to the lower cost of shipping. More items on the racks now vs. Plus, it's not really addressing the concerns from the consumer's point-of-view. When it comes to decision paralysis, we're not entirely concerned about the money being spent, so much as the time we're committing after we do so.
And as The Netflix Conundrum proves, the demon exists. It exists, not because the studies say it does, but because of the hours upon hours of wasted time spent scrolling through Netflix. How do we get it off our backs? One way is to simply lower standards. Rather than doing something that maximizes that outcome, doing something you could describe as 'satisfying' or 'good enough' gets you pretty far.
I was like a junk food addict who had binged so heavily on cheeseburgers and ice cream, I could no longer enjoy the taste. It all felt so bland and disappointing. Had television broken my brain? Or in our age of convenience have we become literally spoilt for choice? In his best-selling book of the same name, he maintains that far from making us happier and more prosperous, the consumer-driven choice economy is making us miserable.
Or revert to the safe and familiar — which might explain why I found myself bypassing all the new releases and once again watching reruns of Sex and the City. The paradox of choice was famously demonstrated in the Columbia University "jam study", which gave supermarket shoppers the option of choosing from a table offering six samples of jam or one displaying 24 varieties.
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