Can you advertise on instagram

The two available options are Daily Budget and Lifetime Budget. Next, define the schedule by selecting one of the two options. Next on the list is setting optimization for your ad. The bid option will determine how effectively your ad is delivered. The truth is rather simple. The objective you set for this ad campaign should be the main factor determining the format of the ad. A few simple tips to keep in mind…. Oh, but wait. Once your ad is up and running, remember to keep an eye on all the metrics and track its performance.

To see the full dashboard with data on reach, the total amount spent and cost per click go to your Ads Manager. If you click on it, a drop-down menu with an extensive list of options will open. You can customize your report to get an insight into everything from the number of click-throughs to page likes. Hopefully, now you have a better understanding of how to advertise on Instagram.

Take the time to understand the options available to you and build your campaigns. In summary, here are the 8 steps to creating your first Instagram ad:. Let us know in the comments below! Unsure how to install it on your website? Searching for the best website builder for your small business? Here are 9 great, user-friendly options to get you star…. Similar to Facebook Ads, your ads will run within the selected time frame, budget parameters, audience selection, and optimization goals.

With over 1 billion monthly users , Instagram ranks second after Facebook. These platforms have an incredibly robust arsenal of targeting data and since Facebook owns Instagram, Instagram advertising uses the same comprehensive demographic and geographic data.

This advanced targeting is what makes Facebook Ads work so well, as you can be incredibly prescriptive when targeting various audiences. Instagram is known for its high engagement rates—organically and through paid ads. As a visual platform, images and videos are powerful in driving more engagement than on other more text-based social platforms.

Instagram does not currently allow clickable links in organic posts. You can include a link in your caption or message, but the recipient has to copy and paste it into their browser or visit the link in your Instagram bio. With Instagram advertising, you can include outside links, which enables you to designate a destination URL to your website or another external URL. Instagram Feed and Explore video can be up to 60 seconds in duration and while Stories are typically up to 15 seconds in duration, if you run ads in these three ad placements, you can have up to 2 minutes of video content.

Image source. While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary see how much it costs to advertise on Facebook in here. The Mountain Collective , which sells ski passes and packages, has used photo ads to drive users directly to its online store. You can use any Instagram ad type with the app installs objective. Engagement is another objective you can use to promote offers. Image ads, video ads, and slideshow ads are your options under the engagement objective.

This is an effective objective to drive awareness for your brand and products. Instagram ads with a lead generation objective are great for collecting information from users, like their email addresses, so you can market to them in the future.

This objective supports all Instagram ad types. The conversions objective is a great choice for ecommerce businesses that want to drive sales. The objectives formerly called website conversions and dynamic ads both are a part of the current conversions objective. If you want to optimize for people completing a specific action in your app and you have the Facebook SDK installed, you should use conversions as your objective.

The first step to creating an Instagram ad is to link your Instagram account to your Facebook page.

You only need to do this once. Next, click Connect Account. When turned on, it will allow you and anyone else who manages your page to respond to Instagram messages. Click on Continue. Keep in mind that if you are connecting a personal Instagram account to a Facebook page managed in Business Manager, you will need to switch your Instagram account to a business or creator account.

If you already create Facebook ads, much of this process will be familiar to you. Next, choose your campaign objective. Remember, only brand awareness, reach, video views, conversions, app installs, lead generation and traffic objectives are compatible with Instagram Stories ads.

When figuring out how much you want to spend when you advertise on Instagram, start low. You can always increase the daily or lifetime budget later if your ad is performing well. Next, define who you want to see your ads. All the same targeting options are available for Instagram ads as for Facebook ads. If you have any Custom Audiences already created, you can select them for targeting with your Instagram ad at this point. Next, select your ad placements.

Deselect everything except Instagram. Once everything looks good, click Publish on the bottom right. Otherwise, go back and make changes. Within Ads Manager, you can edit your Instagram ad to incorporate split testing, change the targeting parameters, and view analytics for the performance of your ads.

The first Instagram ad is always the hardest. Instagram ads have all the same targeting options as Facebook ads. These include targeting based on location, demographics, interests, behavior, lookalike audiences, and automated targeting i. Getting Started. Audience Network. Bahasa Indonesia.

Create a business account Get a personalized marketing plan Advertise on Instagram Boost my posts Setup a shop on Instagram Develop the right Instagram strategy. Marketing Plan Get custom tips to help you reach your business goals. Get Plan. Reels Create and discover short, entertaining videos on Instagram.

Explore Reels. Instagram Creators You were made for this.